*This post was created on behalf of one of Bravado’s clients.
Our client is a learning management system (LMS) developed by Instructure, Inc. It is widely recognized as one of the leading platforms for online learning and course management in educational institutions around the world. However, our client is more than just an LMS; it represents the mission and vision of Instructure as an education technology company.
Instructure's mission is to elevate student success, amplify the power of teaching, and inspire everyone to learn together. They serves as the primary tool through which Instructure seeks to achieve these goals. In addition to its core functionality as an LMS, our client embodies Instructure's commitment to innovation, accessibility, and inclusivity in education.
Location: United States of America (Remote)
Required Qualifications:
- Demonstrated success in a sales or business development role, preferably within the education technology sector or related industries. Experience selling software solutions, particularly learning management systems or educational software, would be highly beneficial.
- A bachelor's degree in business, marketing, education, or a related field is typically required. A master's degree or additional certifications in sales or educational technology may be preferred.
- A strong understanding of the education technology landscape, including familiarity with learning management systems, educational software applications, and emerging trends in online learning and digital education.
- Proven ability to build and maintain relationships with clients, understand their needs, and provide tailored solutions to address their challenges and goals.
- Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly and persuasively. Experience delivering presentations, conducting product demonstrations, and negotiating contracts is essential.
- The ability to develop and execute strategic sales plans, identify opportunities for growth, and navigate complex sales cycles in the education sector.
- A track record of meeting or exceeding sales targets and driving revenue growth. Strong analytical and problem-solving skills, with a focus on driving measurable outcomes and delivering value to customers.
- Ability to collaborate effectively with cross-functional teams, including sales, marketing, product development, and customer success, to ensure alignment and cohesion in delivering solutions to customers.
- Flexibility and adaptability to thrive in a fast-paced, dynamic environment, with the ability to quickly learn and understand new technologies, market trends, and customer needs.
- A genuine passion for education and a commitment to improving student outcomes and educational experiences through technology. An understanding of the challenges and opportunities facing educators and students in today's digital age is essential.
In This Role, You Will:
- Lead the development and execution of strategic sales plans to acquire new customers, expand market share, and drive revenue growth. Identify key target accounts, industries, and market segments to prioritize sales efforts.
- Proactively identify and generate leads through various channels, including outbound prospecting, networking, referrals, and marketing campaigns. Qualify leads to ensure alignment with client's solutions and target customer profile.
- Cultivate strong relationships with prospects, customers, and key stakeholders, including school administrators, educators, and decision-makers in the education sector. Understand their needs, challenges, and goals, and position client's solutions as the ideal fit to address their requirements.
- Conduct engaging and informative product demonstrations to showcase client's features, functionality, and value proposition to potential customers. Tailor demonstrations to address the specific needs and interests of each prospect.
- Prepare and deliver compelling sales presentations and proposals that effectively communicate client's value proposition, benefits, and ROI to prospective clients. Address objections, negotiate terms, and close deals to achieve sales targets.
- Work closely with internal teams, including sales support, marketing, product development, and customer success, to ensure alignment and coordination in delivering solutions to customers. Provide feedback and insights from the field to inform product development and marketing strategies.
- Partner with the customer success team to onboard new clients, ensure smooth implementation and adoption of client's solutions, and drive long-term customer satisfaction and retention. Act as a trusted advisor and advocate for customers throughout the sales process and beyond.
- Stay up-to-date on trends, developments, and innovations in the education technology sector. Monitor competitor activities, market dynamics, and regulatory changes to identify opportunities and threats and inform sales strategies.
- Meet or exceed assigned sales targets, quotas, and KPIs, including revenue goals, pipeline growth, and customer acquisition metrics. Maintain accurate and up-to-date records of sales activities, opportunities, and forecasts in CRM systems.
- Represent client's mission, values, and brand with integrity and professionalism in all interactions with customers, partners, and stakeholders. Demonstrate a genuine passion for education and a commitment to improving student outcomes through technology.
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