*This post was created on behalf of one of Bravado’s clients.
Our client empower some of the world’s leading companies—like Facebook, Salesforce, and Disney—to build high-performance digital experiences. Our client provides an enterprise-grade platform, offering scalability, security, and support for companies with significant content and audience demands. They complements this by delivering powerful analytics that help brands understand and optimize their content engagement. Our client create a powerful ecosystem that enables large-scale digital publishers, e-commerce businesses, and enterprises to deliver exceptional content experiences that drive engagement and growth.
Location: United States of America and Canada
Key Responsibilities:
- Research and qualify prospective clients who align with the company’s target market and could benefit from its offerings. Conduct outbound prospecting through email, phone calls, LinkedIn, and other channels to engage potential leads and create new sales opportunities. Use CRM and sales tools to build targeted lists and maintain updated information on potential clients.
- Engage prospects in meaningful conversations to understand their needs, challenges, and fit with the company's solutions. Assess potential clients’ needs, pain points, and readiness to purchase, ensuring they meet criteria for a successful partnership. Set up qualified meetings or demos for Account Executives or other senior sales team members to drive further engagement.
- Maintain regular contact with prospects to build rapport, understand their evolving needs, and educate them on company solutions. Act as the first point of contact, representing the company professionally and establishing trust with potential clients. Monitor and log interactions in CRM systems to document the development of relationships and provide context for future communications.
- Develop a deep understanding of the company’s offerings to effectively communicate their value to potential clients. Stay updated on market trends, competitor activities, and industry developments to engage clients with relevant insights. Capture feedback from prospects to share with marketing and product teams, contributing to product improvement and market alignment.
- Track and manage leads through the sales process, ensuring timely follow-up and accurate forecasting. Provide Account Executives with detailed background on qualified leads to ensure a smooth handoff and stronger client engagement. Achieve or exceed monthly and quarterly targets for lead generation, qualified meetings, and pipeline contributions.
- Use CRM software to document all activities, track lead status, and provide regular reports on pipeline health and performance metrics. Review performance metrics to identify successful strategies and areas for improvement in lead generation efforts. Participate in team meetings, sharing insights and collaborating on ways to optimize the sales process.
- Participate in ongoing training and mentorship to hone prospecting, qualification, and communication skills. Actively seek feedback from peers and managers, using it to improve outreach techniques, call quality, and engagement. Stay flexible and open to learning new technologies, methodologies, and industry best practices.
Minimum Qualifications:
- A degree in business, marketing, communications, or a related field is often preferred but not always required if relevant experience is present.
- Prior experience in a sales, customer service, or similar role is beneficial, demonstrating familiarity with client engagement and communication. Comfort with reaching out to new contacts through phone, email, and other channels, including handling rejection and persistently pursuing new opportunities.
- Ability to communicate clearly and persuasively, tailoring messages to resonate with different client personas. Skill in listening carefully to understand client needs, challenges, and objections, helping to build rapport and qualify leads effectively.
- A personable, approachable nature that fosters connection and trust with prospects and makes clients feel comfortable. A genuine interest in understanding and solving clients’ problems, with an eagerness to support their goals through the company’s solutions.
- Experience using CRM platforms (e.g., Salesforce, HubSpot) for tracking leads, managing pipeline activity, and ensuring accurate record-keeping. Knowledge of common sales and outreach tools, such as LinkedIn Sales Navigator, email automation tools, and analytics platforms.
- Skill in prioritizing outreach activities, managing a high volume of contacts, and organizing information for effective follow-up. Driven by clear targets and able to work independently to meet or exceed quotas for lead generation and qualified opportunities.
- Ability to research and analyze prospective companies, understanding key insights about potential clients to tailor outreach efforts. A strategic mindset for tracking metrics, assessing outreach effectiveness, and refining strategies based on data.
- Comfort with persistence, recognizing that rejection is part of the process and remaining motivated to continue outreach. A willingness to adapt to changing market conditions, adopt new technologies, and continuously improve outreach techniques.
- A positive attitude and passion for building client relationships and driving growth. Takes initiative to identify and pursue new opportunities, even without close supervision.
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