*This post was created on behalf of one of Bravado’s clients.
Our client is a fast-growing startup has developed an innovative data cleanup automation tool designed to solve one of the most persistent challenges faced by data analysts and engineers. Backed by a recent Series A round led by General Catalyst and Sequoia, the company boasts a customer roster that includes industry leaders. After tripling its revenue in 2023, the company is poised for continued rapid growth, with plans to scale its go-to-market (GTM) team significantly.
Location: San Francisco Bay Area
Key Responsibilities:
- Research and identify potential customers using tools like LinkedIn, CRM systems, and lead databases.
- Initiate contact with prospects through cold calls, emails, and social media to generate interest in the product or service.
- Engage with inbound and outbound leads to assess fit based on predefined criteria and determine sales-readiness.
- Book discovery calls or product demos for Account Executives by coordinating schedules with qualified leads.
- Accurately log interactions, update lead status, and maintain clean records in the CRM (e.g., Salesforce, HubSpot).
- Work closely with Account Executives and marketers to align messaging and optimize lead generation strategies.
- Manage follow-ups with prospects who are not ready to buy, ensuring they remain engaged in the pipeline.
- Confidently respond to initial objections and questions from prospects, positioning the product’s value.
- Consistently hit daily/weekly goals for outreach, qualified leads, and meetings booked to support revenue targets.
- Maintain up-to-date knowledge of the company’s offerings, competitors, and industry trends to communicate effectively with prospects.
Minimum Qualifications:
- Excellent verbal and written communication abilities, with confidence in cold calling and professional outreach.
- Typically in Business, Marketing, Communications, or a related field—but not always required if practical experience is strong
- Comfortable handling rejection and staying motivated through high-volume outreach and follow-ups.
- Ability to manage multiple leads, follow-ups, and tasks efficiently within a fast-paced environment.
- Familiarity with sales tools like CRM systems (e.g., Salesforce, HubSpot), email automation, and LinkedIn Sales Navigator.
- Willingness to take feedback, adapt quickly, and continuously improve performance and skills.
- General knowledge of B2B sales cycles, lead qualification, and pipeline building.
- Proven ability (or strong desire) to meet or exceed metrics such as calls made, emails sent, or meetings booked.
- Collaborative mindset with the ability to work well with sales, marketing, and customer success teams.
- Strong interpersonal skills and a friendly, persuasive approach when dealing with prospects.
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