*This post was created on behalf of one of Bravado’s clients.
Our client is a planned and major gift marketing software and services firm that helps nonprofits raise more money more efficiently. The firm’s cornerstone engagement fundraising platform uses cutting-edge tracking technologies to help fundraisers zero-in on and effectively cultivate donors that are most likely to deliver large, major or legacy gifts. Their mission is to be the worldwide leader in major gift and legacy gift fundraising software subscriptions and services that help nonprofits increase revenues and decrease costs, while also helping supporters and employees find meaning in their lives.
Location: United States of America
Key Responsibilities
- Identify and generate new business opportunities through outbound and inbound prospecting. Research and target potential customers using various tools and resources.
- Engage with potential clients to assess their needs and determine if they are a good fit for the company’s products or services.
- Reach out to prospects via phone, email, and social media to introduce the company's offerings. Develop and maintain a pipeline of qualified leads.
- Work closely with Account Executives and other sales team members to ensure a smooth handoff of qualified leads.
- Maintain accurate records of all lead interactions and activities in the company’s CRM system. Track progress and metrics related to lead generation and conversion.
- Stay informed about industry trends, market conditions, and competitor activities. Use this knowledge to improve prospecting strategies and identify new opportunities.
- Build and nurture relationships with potential clients to keep them engaged and informed about the company’s offerings.
- Meet or exceed monthly and quarterly goals for lead generation and appointments set. Continuously improve performance through feedback and training.
- Provide insights and feedback to marketing and sales teams on the effectiveness of campaigns and messaging.
Minimum Qualifications
- Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent experience.
- Previous experience in sales, customer service, or related roles, such as internships or part-time positions, is preferred but not always required.
- Excellent verbal and written communication skills. Ability to clearly articulate value propositions and engage prospects.
- Basic knowledge of CRM software (e.g., Salesforce, HubSpot) is advantageous.
- Strong interpersonal skills with the ability to build rapport quickly.
- Highly self-motivated with a strong work ethic and the ability to work independently.
- Strong analytical and problem-solving skills.
- Excellent time management and organizational skills.
- Willingness to adapt to changing environments and learn new tools and techniques.
Skills & Experience
- Strong verbal and written communication skills.
- Proficiency in lead generation, prospecting, and qualifying leads.
- Ability to build and maintain relationships with potential clients.
- Strong organizational skills with the ability to prioritize tasks.
- Familiarity with CRM tools like Salesforce, HubSpot, or similar platforms.
- Previous experience in a sales, customer service, or related role is highly desirable.
- Familiarity with the industry in which the company operates is beneficial.
- Experience using CRM software for managing leads, tracking interactions, and reporting is often required.
- Experience in using various outreach methods (phone, email, social media) to engage with potential clients.
- Experience working closely with sales teams, marketing departments, or other relevant teams to ensure alignment and success in outreach efforts.
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