Founding VP of Sales
San Francisco, California
OTE $200,000 - $350,000
*This post was created on behalf of one of Bravado’s clients.
Our client is a fast-growing startup is building a fitness automation platform designed specifically for studios and gyms. By bringing together core functions like marketing, customer support, operations, and trainer staffing into one streamlined platform, it offers a fast and easy way for fitness businesses to manage their day-to-day operations. With $3M in seed funding from Antler and Prime Venture Partners and over 500 studio customers already on board, the company is scaling quickly. They’re actively hiring founding sales reps and leaders who are excited to shape both the product and the future of the business.
Location: San Francisco
Responsibilities
- Develop and own the go-to-market strategy, including ideal customer profiles, sales motion, and channel mix.
- Build and scale the sales organization, hiring and mentoring top-performing SDRs, AEs, and sales leaders.
- Establish sales processes and playbooks to drive consistency, efficiency, and repeatability across the funnel.
- Drive revenue growth by setting aggressive but achievable targets and ensuring the team consistently meets or exceeds them.
- Personally lead and close key early deals, especially with strategic or high-value customers.
- Implement and manage the sales tech stack, including CRM systems, analytics tools, and engagement platforms.
- Collaborate cross-functionally with product, marketing, and customer success to align messaging, feedback, and GTM execution.
- Define and track sales KPIs, creating clear reporting dashboards and providing regular updates to leadership and investors.
- Identify and unlock new revenue opportunities, such as partnerships, upsell paths, or new verticals.
- Shape company culture by modeling leadership, accountability, and customer obsession across the sales team and beyond.
Qualifications
7+ years of B2B sales experience, with at least 3 years in a leadership role scaling sales teams at high-growth startups.Proven track record of building and leading sales teams from the ground up, ideally in SaaS or tech-enabled platforms.Demonstrated success in developing go-to-market strategies and consistently exceeding revenue targets.Experience in early-stage environments, with comfort navigating ambiguity, wearing multiple hats, and adapting quickly.Strong ability to recruit, mentor, and retain top sales talent, fostering a culture of performance and accountability.Deep understanding of sales methodologies (e.g., MEDDIC, Challenger, SPIN) and CRM tools (e.g., Salesforce, HubSpot).Excellent executive presence and communication skills, with experience pitching and closing enterprise-level deals.Highly data-driven and metrics-oriented, with the ability to use analytics to inform decisions and optimize performance.Collaborative mindset with the ability to align closely with product, marketing, and customer success.Passion for building and scaling companies, with a founder’s mindset and a bias for action.
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